Currently Obsessed: Baum und Pferdgarten
13 October 2014
I recently stumbled across a rather cool brand from Denmark when deciding on my outfitting for London Fashion Week. Baum und Pferdgarten
was established in Copenhagen in 1999 by Rikke Baumgarten & Helle
Hestehave, who had just graduated from the Royal Danish Academy of Design,
where they had started their creative partnership. They created the brand name
as a humorous interplay between their surnames, and it reflects the dualistic
playfulness, which is also echoed in their design.
I caught up with Christian, head of communications for Baum to find out what's next for them...
What do you do and
why do you love your job?
I look after all our PR and Communications
activities which basically means that I am very hands-on and practical on one
side while also being very strategic. I recruit, brief and support
our PR partners in other countries while looking after the daily dialogue with
stylists, editors and bloggers in three of our main markets (Denmark, Norway
& the Netherlands), I meet with our local VIPs (including the Danish Crown
Princess), I update our Facebook and Instagram, I plan and produce our Look
Books as well as our runway shows and so on and so on… I love three things
about my job: the product (it’s a huge privilege to work with such amazing
pieces), the people (we really have an amazing team spirit going for us) and
the diverse job description (I just love that fact that two days are never
alike – and that one second I plan our international press days and the next
I’m tidying our showroom).
LFW Stalkings: Tala Samman, Editor of My Fashion Diary
8 October 2014
If anyone is feeling a little nostalgic for London Fashion Week, then this interview should satisfy you for about 5 minutes! This year I had the pleasure of meeting some incredible bloggers and fashionistas. One of them was Tala Samman, the brains behind the gorgeous blog My Fashion Diary who flew in from Dubai for LFW, I caught up with her between shows.
What do you do and why do you love your job?
I
write a style blog from Dubai called myfashdiary.com -
I love it because luckily, I do what I love.
The Flats V Heels War
7 October 2014
What better way to start a Saturday than with a dance lesson down at Pineapple Studios! Today I joined forces with 5 fabulous bloggers to answer the question asked by Westfield.. flats or heels? The hour and a half class consisted of us all shaking our booties in both flats and heels, at the end we had to choose which one we preferred!
LFW Stalking: Deborah, Blogger and Stage Manager
3 October 2014
It's always fabulous to see the different styling around the shows at LFW, it's a chance for everyone passionate about fashion to come and showcase their own interpretation on trends today. What I love even more is delving into who and what these individuals are like. Please may I introduce you to Deborah, a stage manager by day and blogger by night, absolutely rocking the same print styling!!
What do you do and why
do you love your job?
I work as a Stage Manager in a theatre. I love my job because every day is different. One day you can be trying to source a 1950's telephone and the next day your making a life size dummy out of foam, it's pretty cool.
I work as a Stage Manager in a theatre. I love my job because every day is different. One day you can be trying to source a 1950's telephone and the next day your making a life size dummy out of foam, it's pretty cool.
Designer Stalking: Son Chu, Fashion Designer at Paris Fashion Week
1 October 2014
Paris Fashion Week has just finished and although I wasn't able to get out there myself, I was able to do a spot of designer stalking with one of the designers who were exhibiting.
Son Chu is a very talented designer who graduated from the Academy of Fashion and
Design (AMD) with a BA in fashion design womenswear. No surprises he received the 'Best
Graduate Award 2014' in fashion design for his undergraduate studies and
graduate collection 'POLYGON'. During his studies Son worked for the incredible Mary Katrantzou. Son Chu’s work is based on craftmanship, experimental fabric manipulation, use of new materials
and innovative digital printed fabrics. He is definitely one to watch. I caught up with him as he was preparing for fashion week!
What do
you do and what do you love about your job?
I
recently started up my own brand SON CHU, which focuses on womenswear clothing. I love it because working in such a creative way and there are no visual boundaries. As a fashion designer you must handle with different tasks at the same
time such as do research for the next collection concept, draw sketches, make
patterns, sewing toiles, telephone conversations, answering emails and so on –
all these are challenging responsibilities I have to take daily, but I love it.
Subscribe to:
Posts (Atom)
