Stalked: Errol Hendrickse, Trend Forecaster and Brand Development Director
12 February 2014
Now my lovely followers, I promised you all things fashion related this week, therefore, not to include a trend forecaster would be a unforgivable sin!! Trend forecasting I feel is one of the most important jobs and without these guys the fashion industry would be a total mess! On this note please may I introduce the very talented Errol, a Trend Forecaster and Brand Development Director. Errol has an extensive background in fashion doing everything from styling Joan Collins, to TV presenting. I caught up with him for coffee at Monmouth coffee shop and delved into his very interesting career.
What do you do now and
why do you love your job?
My job title is as a
Trend Forecaster and Brand Development Director – so in essence what we do is
look at the global fashion, industry and political, economic structures and
identify new trends that come out from the Southern hemisphere. We then
forecast this into Europe, which is a new way of looking at forecasting. What
normally occurs is that trends get forecast down from Europe – so we look focus
on the emerging in other words.
We then consolidate
this information and sell it through into the European fashion industry, then
we support the production process back into the country of origin so completing
the supply chain.
Stalked: Vivien Chong, Fashion Designer
11 February 2014
In the spirit of new British talent, I would like you to meet, Vivien Chong! Vivien recently
graduated from the Ba (Hons) Fashion Print course at the world renowned Central
Saint Martins. Her hand-pleated graduate collection was inspired by the amazing
architecture of Steven Holl, where light and shadow seem to dance through the
buildings he designed.
What do you do
and why do you love your job?
I just recently graduated from Central Saint
Martins last summer with a degree in fashion print. After graduation, I kind of
took a breather for a few months and I am now currently working towards setting
up an online store. Why do I love designing? I guess its because my imagination
could run as free as possible and everything is a possibility. I love being
creative and making the final product from my sketches a reality.
It's That Time Again: LFW
9 February 2014
It's that time again when the all the fashionistas come out of the woodwork, donning their latest Burberry spiked trench for a week of pure unadulterated fashion. Once it was the streets of Milan that the fashion pack used to crowd to for the shows from all the top British and International fashion houses, now it's good old Blighty!!
As a street style blogger I find this week one of my favourites, one reason being; I get to catch up with some of my favourite fellow bloggers, such as Wendy from the blog Thank Fifi (pictured below) and Kelly from The London Chatter, both of these lovely ladies LFW week antics and views are certainly follow worthy. I will be chatting with both over the next two weeks and sharing their comments on LFW with you guys of course!
Stalked: Imogen Belfield, Jewellery Designer.
5 February 2014
Imogen, based in London, studied at Sir
John Cass School Of Art & Design and graduated in 2008. All of her work is designed and made in
the UK. What I loved about her
work is that she thinks outside the ‘jewellery’ box and creates wearable sculptures –
I’m sure you will agree that they could easily be mistaken for a delicate
cluster of rocks, if left on the ground.
Her ‘rockesque’ jewellery has attracted
fans such as Georgia May Jagger,
Uma Thurman, Nicole Scherzinger and Rita Ora. Most recently Belfield’s
jewellery was specially selected for the latest Ridley Scott movie ‘The Counsellor’
and worn by Cameron Diaz. Not only that, she has been named by Vogue Italia as
one if its "VOGUE TALENTS" this season!
It was a true pleasure
to meet this Bohemian beauty recently outside the Royal Opera House and if you
are still wondering on what to get your loved one on next Friday – look no further!!
What do you do and why do you love your
job?
I am a jewellery designer. creating
rockesque jewellery sculptures to adorn the body. each piece is carefully made
by hand in London.
I love what i do because no two days are
the same. there is always an exciting venture and a plethora of new discoveries
around every corner. It is a buzzing industry to work in, and the moments with
which to be inspired are in abundance.
Stalked: Alexandra, Designer and Founder, Language Of Flowers
3 February 2014
So it's that time of year again when Cupid and his love birds start to circle around long standing couples and relationships to be, his favourite day of the year is soon approaching.. oh yes it's Valentines Day! Now boys if you're panicking on what to get your lovely lady, this week I will be stalking some brands that are a little bit different and would make perfect last minute Valentine pressies!
If you're keen to get something (or hint) on something which is not the usual jewellery, you have to check out the very cool t-shirt brand Language Of Flowers. Founded by best
friends Stephanie Smart and Alexandra Bayley, the concept is inspired by the
Victorian era when people weren’t allowed to express their feelings out loud,
instead communicating with each other through the gift of flowers. Every flower
is symbolic and has its own meaning, having been documented in dictionaries
from that period - Delphinium for 'Big Love', Lime Blossom for 'Passion', Red
Rose for 'True Love', Chrysanthemum for 'Loyalty', and so on.
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