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Stalking News: Selfridges Opens Its First Gender-Neutral Pop Up Store
4 February 2015
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Listen up boys and girls, it's time for a spot of shopping together because on March 1st, Selfridges will open its first gender-neutral pop up store. The London luxury
retailer is pushing aside cultural normalities and launching a gender-neutral
pop-up department that will include spaces on three of its four
floors. It's called Agender. The unisex experience will also be included in Selfridges stores in Manchester and Birmingham.
"We want to take
our customers on a journey where they can shop and dress without limitations or
stereotypes," the store said in a statement. "A space where clothing
is no longer imbued with directive gender values, enabling fashion to exist as
a purer expression of 'self'."
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