Brands
Tully Humphrey, Founder & Designer, Tully Lou, Australia
11 May 2017
If I ask what do you think of when I say Australia (apart from kangaroos)... for me it's their incredible way of living, fitness and healthy food! So no surprising that my latest stalk and my newly fav activewear brand is of course from Aus! Tully Lou is a brand started by the lovely Tully Humphrey in 2013 and in only 3 years has grown it to enormous heights with stockists worldwide and over 58k followers on instagram, this activewear brand is one to take a look at! As my regular readers may know i'm a massive supporter of brands who give something back to people less fortunate than ourselves, you may remember the interview I did with the brand Sports Philosophy, well Tully Lou also have a similar mission, with donations from every online sale going to three charities to help empower women to make a difference in their local communities.
When Tully and I connected over email her infectiously fun attitude shone from across the water, so I can say it was a huge pleasure to interview this talented lady, here what we spoke about...
How did you get into activewear design and why did you decide to start the brand?
I had always dreamt of being a designer or working in the fashion industry its just what I loved and was passionate about.
I was diagnosed with an eating disorder at the age of 14, basically I had to quit school and recover at home. It wasn’t until a few years later when i found yoga and learnt to love myself again. One day during a yoga class I looked around the room and everyone was in baggy black oversized tees and pants + I thought to myself that it wasn’t flattering nor was it inspiring so from that day I knew I wanted to start and design an activewear label that helped woman feel empowered and motivated to want to work out.! This was back in 2011 when I had the idea + I officially launched the line in 2013.
What advice would you give to anyone wanting to start their own brand?
Always follow you’re heart. It's very easy to give up on dreams and ideas due to fear. However you have to be a risk taker and just do it. The more passion you have the more successful you will be. I believe passion and drive is key.
Where do you sweat, eat and shop?
SWEAT
I get bored of the same workout all the time so when I am home in Melbourne you will see me at any of the below
FIGHTFIT BOXING in Collingwood
UNITED RIDE in Richmond
RBT - South Melbourne
HOT YOGA - Prahran
EAT
Breakfast one of my fav places is Combi in Elwood the vegan bircher is ridiculous or Cheeky Monkey Richmond for an egg white omelette
Dinner - Itchi Itchi Nana - Japanese Brunswick
SHOP
www.tullylou.com ( Of course! )
How do you recover after an intense workout?
Eat and hydrate! Thinking about what I will be eating post workout gets me through a workout!!
Five items you can't live without?
phone
coffee
lip balm
runners
wallet
Tully's Website
Also for stockists in the UK check out Active in Style.
It was such a pleasure to 'meet' Tully, and I hope to be bringing you a follow up interview with this little lady when she comes to London so just email me any questions you may have for her and I'll include the best in my post!!
Tully's Website
Also for stockists in the UK check out Active in Style.
It was such a pleasure to 'meet' Tully, and I hope to be bringing you a follow up interview with this little lady when she comes to London so just email me any questions you may have for her and I'll include the best in my post!!
Monica Siren, Founder, Be.Watch
22 February 2017
Recently I came across a couple of brands that are making it their mission to give something back to others less fortunate than ourselves, one of them being Sports Philosophy who donate profits to the Freedom for Children Foundation and recently this incredible watch company who have set out to remind us all to take a moment breathe in our busy lives, and they also are donating to Educate Girls NGO India. I caught up with the founder of this wonderful brand on her mission and the launch of this brand...
How did you get the idea to start be.watch and what is your mission?
Be.watch was created to provide a simple, everyday reminder to live in the moment. It’s so easy to get caught up in the busy-ness of life where we let our minds wander into the past and future very easily. For us, we have realised that life only really exists in the present. We choose the Om symbol as a part of our logo because it represents the embodiment of the entire universe. We take inspiration from the ground where we use natural ingredients combined in an ethical and modern way to create a simple timepiece. While it is easy to say, it is difficult to do, so having a short reminder of that on your wrist is one way to remember to live in the moment and just Be.
Get Me Waisted !
20 August 2013
There are a few items that I find it hard
not to buy if I see one that takes my fancy, those are shoes, jackets and
belts! My collection of belts is actually as bad as my shoes, anything which is
slightly unique I love as I find it can jazz up a simple dress or outfit
wonderfully!
My fav kids on the belt block have to be
Brown & Black!
This belt I call my Batman Belt and it’s
the perfect accessory for when you need to give some character to an outfit.
Worn with a simple black t-shirt dress and killer heels its very much the
accessories I think that are ruling the roost for this outfit!
I’m a little bit of a rock chick, so
recently I spent hours online sources these badges to sew onto an old denim
jacket I had, turned out quite well hasn’t it!!
I’m wearing: Jacket; Vintage. Dress,
Primark, Belt; Black & Brown, Shoes; Julien Louie for Aldo, and bag;
Burberry Prorsum.
STALK THE STALKER ON
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